The Next Web

“Costolo gave an interesting analogy, in that the ‘tweet’ is the atomic unit of Twitter. “When we scale promoted tweets, the inventory available to us is monumental”, said Costolo. “Even a super-small volume of promoted tweets to any individual active user will result in a massive scale for us.”

September 8, 2011 · 2:02 pm · 3 notes « Prev  Next »