The Digital Loop, Season 1, Episode 1.
Hosted by Ivan Hernandez & Paul Papadimitriou.
Sustainable utility in branding.References:
— Mitch Joel, Great Marketing is Utilitarian
— Skullcandy Snow App
— Nike Fuel Band
— FitBit
— The first billboard that produces water
— Tesco Home Plus in South Korea
(Source: thedigitalloop)
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