Michael Dubin of Dollar Shave Club: The “Terrifying” Part of Having a Viral Video
At 6:30 a.m. on March 6, 2012, Michael Dubin released a video introducing his new company, Dollar Shave Club, a subscription service for men’s razors, in which customers pay as little as $1 a month for razors delivered to them. Dubin appeared in the video spoofing tennis star Roger Federer’s fee as Gillette spokesperson as the reason for exorbitant brand-name razor prices. The video also features Dubin dancing, Dubin swinging a machete, Dubin riding a warehouse crane, and a man in a bear costume (not Dubin)—all with a brilliant comedic timing.
The video went viral immediately. Today, with 20 workers in his Venice, California, headquarters and on the verge of a big development he says he “can’t talk about” yet, Dubin reflects on what it was really like to become an overnight success.
Click here to read our exclusive Q&A with Dubin on his early challenges, rapid business growth, and his inability to grow a beard.