The Next Web

Understanding behaviour and the psychological success behind a platform such as Facebook is crucial before you get into the creation or execution of design. People around the world are already connected personally with the platform (or Facebook as a brand) for many different reasons; the main factor is that it’s fulfilling a need in people that wasn’t there a few years ago. If you understand the power of systematic behaviour then there are ways of drawing that emotional connection out of people with clever design that will make the experience even more powerful and engaging for the user; and that is where it all started. (via Interview: Designer Fred Nerby talks about his viral Facebook concept and the power of Behance - The Next Web)