The Next Web

“Telephone company executives wondered whether the standard cord, then about three feet long, might be shortened. Mr. Karlin’s staff stole into colleagues’ offices every three days and covertly shortened their phone cords, an inch at time. No one noticed, they found, until the cords had lost an entire foot. From then on, phones came with shorter cords. Mr. Karlin also introduced the white dot inside each finger hole that was a fixture of rotary phones in later years. After the phone was redesigned at midcentury, with the letters and numbers moved outside the finger holes, users, to AT&T’s bewilderment, could no longer dial as quickly. With blank space at the center of the holes, Mr. Karlin found, callers no longer had a target at which to aim their fingers. The dot restored the speed.”

February 10, 2013 · 5:20 pm · 51 notes « Prev  Next »