To build excitement for the Google+ Hangout platform, Goodby, Silverstein & Partners created a virtual ping-pong tournament that has the best advertising agencies currently competing against each other. Under the recently-released Hangouts API, GSP’s virtual ping-pong tournament uses facial recognition and Hangout effects to track players’ head movements to control paddles during the game.
(via Creative Sandbox: Players Control Virtual Ping-Pong Game With Their Heads - PSFK)
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