Life is good at Musicmetric right now. The UK-based startup that offers up data about musicians’ popularity online everywhere from Twitter to BitTorrent trackers recently announced both a $4.7m funding round and a deal with Spotify that means users will be able to see data about artists’ success or otherwise on the streaming service.
In 2013, the three-year-old company plans to make a big push into the US market, taking on rival Next Big Sound there. Musicmetric recently hired music industry veteran Daniel Savage, who has previously worked in senior positions at a host of major labels and used to run Madonna’s Maverick imprint, to head up its American drive.
In addition to the US expansion (staff will be hired in New York, LA and Nashville to work with Savage), the fresh funding will be used to expand and refine the company’s product.