Rolling out “gradually” to US users, Facebook claims its “Facebook Card” is “a new type of gift card.” The card, which is built into the Facebook Gifts product, counts Jamba Juice, Olive Garden, Sephora and Target as launch partners. What’s particularly interesting is that this single, reusable card works across different merchants, but holds separate balances for each one. For example, Facebook has shared that on one single card “you might have gift balances of $100 at Sephora, $75 at Target, $50 at Olive Garden, and $8.25 at Jamba Juice.”
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