To recap, lucky bags (known as ‘Fukubukuro‘, 福袋, in Japanese) are not unique to Apple and most retailers in the country offer shoppers the pre-sealed ‘lucky dip’ bag that are bought for a fixed amount. The bags are packed with a random assortment of goodies that are unknown on purchase. Customers hope that the total sum of what’s inside is worth more than the cost of the bag — which, in Apple’s case, is 33,000 yen ($380). (via Apple’s Lucky Bag sale brings New Year bargains to shoppers in Japan - The Next Web)

  1. danielfrancavilla reblogged this from thenextweb and added:
    Apple Store in Japan sold “Lucky Bags” at a flat rate but you can get anything from an iPod to a MacBook
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