“Google, Facebook, and daily deal companies have invested a lot in local but are still figuring out how to help local businesses drive sustainable long-term repeat business and ongoing word-of-mouth in an automated way, but technology is finally making this possible,” Luo said. That’s where FiveStars comes in. According to Luo, the company’s mission is to “help businesses and communities thrive by turning every transaction into a relationship.” (via FiveStars: What’s next in local after daily deals? - The Next Web)
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If this does become...standardized thing, the rewards should be standardized as well....
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