According to the above-mentioned comScore study, Tumblr has grown 86% year-on-year in Latin America. Chances are most of this growth comes from Brazil, which is now its second largest traffic source, and where the company has recently launched a local staff blog in Portuguese to capitalize on its existing popularity. Unsurprisingly, this ongoing boom has generated many popular Tumblrs in 2012, such as the gif-based hit ‘Como eu me sinto quando…‘ (‘How I am feeling when…’). While it was inspired by another reaction-focused Tumblr now called ‘Lol, that’s me,’ it has managed to find its own sweet point, up to the point where it became Tumblr’s third most popular page worldwide.
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