Erez Mizrachi, Benyamin Shoham, and Yossi Dan founded KidsCash in 2009 as an online marketplace where kids can both save and spend designated amounts of money. Mizrachi tells NoCamels: “Kids today don’t really have a good option for paying membership fees on their virtual worlds and games, or for online purchasing. They either have to get their parents’ credit card(s), or go to a convenience store and buy a prepaid card. There must be a better solution.” (via KidsCash: Fun, educational online money-management for kids - The Next Web)