AppDirect, the cloud-based services marketplace company, has set up a Developer Incubator program in order to help it staff up, but also to give engineers an opportunity to get some entrepreneurial experience without risking their paycheck. This three-year program will result in the top performers receiving seed funding and an opportunity to pitch venture capitalists. Focused on helping make businesses run more effectively and get them to discover, buy, and manage cloud-based software and services, AppDirect is looking to bring on board 20 new engineers in the program’s first class to not only help the company grow and move forward, but also understand the entrepreneurial drive and foster their ambitions in starting his or her own company one day.