Coaster, a service that lets you order a drink with your phone instead of waiting at the bar, recently launched its first app, and so the company responsible is looking to get the word out. Standing out in a crowd of never-ending iPhone and Android apps is tough, but with the help of Herman, a muppet-like character with an affinity for the night life, Coaster is on the right track. (via How To Market Your Startup With Muppets)