The Next Web

Union Metrics runs the service on its own, but is a member of Tumblr’s recently launched ‘A-List Partnership Program;’ a group of ad agencies, media agencies, creative agencies, tech providers and theme developers, which Tumblr says will “enable brands to have the best Tumblr experience possible.” In other words, the company has the exclusive ability to offer these Tumblr-endorsed services. As brands become increasingly important to Tumblr, a service which recently cracked the top ten sites in the U.S., utilities like analytics will help companies make sense of the blogging network for their own purposes. In turn, courteously hosting and supporting major brands on Tumblr is the startup’s ticket to future profitability through advertising. It’s a win-win situation for companies, but so far, users have yet to see similar benefits. (via Union Metrics launches first Tumblr analytics service for businesses, personal blogs coming soon - The Next Web)