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“Microsoft is building on “The smartphone reinvented around you” theme for its Windows Phone 8 platform, debuting TV adverts that show how different celebrities personalise and use different features on their Windows Phone devices. With The Hobbit licensing deal signed, Microsoft and its agency partner will no doubt focus on the diminutive Hobbit heroes and the grey wizard to send the same message.”

— I’m Gandalf, and this is my Windows Phone: Microsoft taps The Hobbit characters for new marketing campaign - The Next Web

November 20, 2012 · 5:43 am · 28 notes « Prev  Next »

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