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stoweboyd: Nielsen’s new Connected Devices study is out: Social Media — 44% of 18-24 year olds and close to 50% of 25-34 year olds are visiting social networking sites on their smartphones during both commercials and programs while watching TV. Seeking Information — 36% of people 35-54 and 44% of people 55-64 use their tablets to dive deeper into the TV program they are currently watching. So the older folks are relying on search to make their experience of TV richer, while the youths are relying on each other.

stoweboyd:

Nielsen’s new Connected Devices study is out:

  • Social Media — 44% of 18-24 year olds and close to 50% of 25-34 year olds are visiting social networking sites on their smartphones during both commercials and programs while watching TV.
  • Seeking Information — 36% of people 35-54 and 44% of people 55-64 use their tablets to dive deeper into the TV program they are currently watching.

So the older folks are relying on search to make their experience of TV richer, while the youths are relying on each other.

November 16, 2012 · 8:20 am · 210 notes « Prev  Next »

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  8. nofuckinginthelibrary reblogged this from ebookporn and added:
    intriguing indeed
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    (via TumbleOn)
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  12. forwardthinkingeducation reblogged this from ebookporn and added:
    Great information. The term for the types of experiences detailed below is “transmedia”. Each age group is experiencing...
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  16. wordsmithandweb reblogged this from emergentfutures and added:
    Interesting stats of the merging of online and on TV. Every technology seems to layer on top of the use of another....
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  22. rayala427 reblogged this from stoweboyd and added:
    Our dependency of social media is contributing to the information we are more willing to share with the outside world...
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    All we have is each other
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  30. This was featured in #Tech
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