In response to rising interest from large brands, Tumblr has created the “A-List Partnership Program;” a group of ad agencies, media agencies, creative agencies, tech providers and theme developers, which Tumblr says will “enable brands to have the best Tumblr experience possible.” More than anything, this announcement reflects how important Tumblr believes it is to maintain positive relationships with brands, and in this case, it also shows which agencies Tumblr feels best understand its service.
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