The Next Web

“Apple’s brand value increased a whopping 129 percent to $76.58 billion, the most for any company on the list, pushing it six spots up from eight last year to second place this year. Who was number one? Coca-Cola took gold, of course, with a brand value of $77.84 billion. Microsoft’s brand meanwhile fell 2 percent to $57.85 billion, causing it to drop from third place to fifth. This let Google surpass its rival for the first time, as the search giant saw its brand grow 26 percent to $69.73 billion, by maintaining its fourth place spot. IBM was third with a brand value of $75.53 billion.”

October 3, 2012 · 3:51 am · 9 notes « Prev  Next »