The Next Web

As Facebook explains, its gifts are intended as a new way for “millions of people” to celebrate moments together. Users can now send gifts from birthday reminders, or from their friend’s timeline. Gifts can be public or private. Facebook even makes the process relatively frictionless, allowing you to pay right away or alterately add your card details later. Then, whomever receives the gift simply unwraps it digitally, enters in their address and finds it on their doorstep days later. Aunts, uncles and grandparents are about to have a field day, and kids will finally understand why it’s not such a bad idea to have their relatives on the social network. (via Gifts Are About To Completely Transform Facebook)