The Next Web

What gave you the inspiration to create Preen.me? “I couldn’t find a moisturizer. I needed a new moisturizer, and figured if I did a bit of research online I could figure out what to buy. After years of buying expensive products that either irritated my skin or had no effect, I wanted to do the research to find what will actually suit me – at my age, with my skin, in the climate I live in. Three days later, I was no closer to having any kind of confidence that any of the hundreds of products I was looking at would work for me. “I was stunned that there were no real resources to help women pinpoint the beauty products that would work for them. So I decided to create one. Our platform will help women find the right products for them based on objective, personalized recommendations, utilizing social graphs and crowdsourcing. At this stage in the product lifecycle we are focused purely on engagement, while building up the technology and data back end.” (via Preen.me Rocks Social Like No Other Israeli Company - The Next Web)