CBM: What was the moment of inspiration for this Tumblr?
CS: This whole thing started from a Starbucks napkin. I changed two words on the headline and posted it to Instagram. A bunch of my friends liked it so I made one every week and started a Tumblr. After it got some attention I recruited Whitney, Mariana and Tedd to help contribute so that we could have a few submissions everyday. (via Tumblr Tuesday: Depressed Copywriter Rewrites Ads)