CBM: What was the apple on the head moment for this Tumblr? AF: A few weeks ago, on deadline for our summer issue, a writer filed several days late. I replied to him on gchat with this gif. Later that night, in a bout of 3 a.m. deadline-panic-induced insomnia, I made the first 15 or so entries on the blog. I have a significant gif arsenal, so the ideas come pretty easily.
CBM: The Observer wrote a story about your Tumblr and your “coming out”? Love your gif reaction. Were you anonymous on purpose prior to that? If so, why? And then why did you choose to “come out”? AF: At first it just didn’t occur to me to put my name on something I made in the middle of the night. I make all sorts of weird Tumblrs (such as this snacks-based version of Marry/Fuck/Kill) that I abandon after a few months. And honestly, I thought the #whatshouldwecallme meme was past its prime. But then the site took off, and my personal brand manager convinced me I was a fool not to claim it. (via Tumblr Tuesday: #RealTalk From Your Editor)