The Next Web

The deal was placed by Tasmanian eco-resort Huon Bush Retreats, offering 50 vouchers as part of its Facebook Offer. It allowed customers to book a room a a rate of $99 per night for three nights, resonating with many Australians as they not only redeemed the voucher, they also shared it with their Facebook friends — reaching over 3 million users in total. Initially, only users that had ‘Liked’ the company’s Facebook Page were able to redeem the Offer, but the social network is automatically primed to share the redemption of such a deal (but also by users who stumble upon it and opt to share it on their News Feed), explaining how it was able to expand to such a wide audience. Facebook’s lack of press around the Offers service appears to have been its downfall, not only for the social network but business owners too — one small Northern Irish hotel recently saw one of its offers claimed over 28,000 times in 24 hours. (via Facebook Offers Sends 3m Users to Deal for 50 Vouchers)