The Next Web

Libin explained that the first step is for users to actually sign up for Evernote, which people are obviously doing. The second step is to make people stick around longer, which is also happening. Libin said 40 percent of the people that signed up for Evernote 4 years ago (when it started) are still using the service today. The third step is to make people pay for Evernote, which Libin says comes naturally. The company tries not to push people into paying for a premium service, instead giving them value from the get-go and only making it more valuable over time. After 4 years, more than 25% of users pay for the service today. His exact words: “It’s more important for an Evernote user to stay than it is to pay.” (via Evernote Is Approaching 30 Million Users)