Watch Out Wednesday
Kaleidoscope: Fashion Inspired
Kaleidoscope is the latest fashion startup to watch out for. The app launched on the iPhone this past weekend and is also available on Android. Kaleidoscope is a fashion app that allows users to immediately shop the looks that are featured on the app, which include street, blog, runway, and editorial content. Kaleidoscope was founded last year by Ryan Junee and Max Skibinsky under parent company Inporia.
The app is introducing a new way to discover fashion, and shop on a mobile device. In a WWD article, director of business development, Sarah Kunst, described the idea behind the fashion app: “You’re giving users fashion inspirations and a way to think about dressing and try a new outfit or something new. But brands will be able to do it in a way that inspires people to buy their clothes.” This past weekend at Coachella, Kaleidoscope partnered with Details Magazine, adding men’s looks to the app. The Guardian just listed Kaleidoscope as a “must download app” so download Kaleidoscope and check it out!
You can also follow Kaleidoscope on Facebook and check out their themed boards on Pinterest!