In 2011, I grew our Twitter account by 300% and the majority of that growth has #FriskyFriday to thank for. If you look at a graph of @Playboy’s weekly growth, you will see that on average, Playboy’s daily followers triple every Friday compared to every other day in the week. When we first started #FriskyFriday after inviting Playmates to join Shera in posting pictures, we would retweet anywhere between 8-12 images on a Friday. Now, we typically retweet about 60 images, retweeting anywhere between 5-10 minutes over 10 hours. There are at least 50K @ mentions on #FriskyFriday, around 350K clicks on tweeted links retweeted by Playboy every Friday, and our weekly Storify posts generate an average of 50K views. (via The Story Behind Playboy’s #FriskyFriday Campaign)
