TNW: What did you learn while you were creating the initial product?
Oliver Cameron: We learnt so much about how people keep in touch. In Silicon Valley, it’s the norm for people to have insane address books with thousands of contacts, but in the real world, it’s this incredibly intimate list of people. It usually includes groups like: - Close family - Co-workers (the ones you like) - High school friends (again, the one’s you actually like, not the 200 on Facebook) - Your significant other After finally figuring this out, and looking at address books in the real world, we decided to use our technology to magically figure these groups out for you. (via The Story of Everyme’s Shift in Focus)