CBM: What was the inspiration behind Mastergram?
AE: It started out as one of those “wouldn’t it be funny if…” kind of things. I wanted to poke fun at the technology and I was surprised when I saw that no one else had done it yet. I had never used Instagram before starting the site, although my wife used it a lot at home. Like some photographers, I had mixed feelings about the way the app was being used and the extent to which it was changing the look of photography. I wanted to make a bit of a statement about what the app was doing to images, for better or for worse. I went into this with some bias against Instagram, but the more I used it, the more I began to understand its appeal and see its potential as a creative tool. (via Tumblr Tuesday: The Master Behind Mastergram)
