Jorg Ruis, CMO at The Next Web: When you look at the impact of search/SEO traffic it’s clear that a lot of companies should be more active on Google if they haven’t done so, as the content on Google shows up in people’s search results as well. It also shows that SEO, next to having the technical side in order, is – and always was – about making content people love to share and building your brand in a positive way. Nothing new here but sometimes people still want to ‘game’ the algorithm and that’s becoming less and less realistic when there’s such a significant integration of ‘the voice of the people’ in the algorithm. (via What Does Google’s Social Search Mean for SEO)
