Adidas finally launched a project that had been years in development; SPEED_CELL. Tailored specifically to football (the soccer veriety), and with backing from players Lionel Messi, Dani Alves and Gareth Bale, Adidas looks to bring professional-grade fitness analytics to the general football-playing consumer, helping them adapt and improve their game by better understanding how their fitness impacts it.
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antoniolana reblogged this from emergentfutures and added:
Adidas lanza el proyecto SPEED_CELL con analíticas, para el aficionado, de los jugadores de futbol más famosos.
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The idea of a game or a really cool visualisation of data is a great way of improving motivation in learning.
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Human Analytics!
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We have the technology…
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This was featured in #Tech
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